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USA Track & Field
Internship
Summer 2022
In the summer of 2022, I was fortunate to intern at USA Track and Field from May through July. Throughout my time at USATF, I created social graphics for the organization’s many summer events. For each event I strove to create a unique brand to differentiate events from each other while stayng within the overarching USATF brands. I was responsible for branding four marketing promotions to showcase USATF’s online store. Finally, towards the conclusion of my internship, I also began to focus on increasing the brand’s social reach through the creation of unique wallpapers for two of USATF’s marquee events.